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I remember my oldest daughter’s struggles with eczema all-too-well. She developed right alongside asthma when she was only four months old. A condition that was unfortunately passed down from me—and to me from my mother and so on, I knew the many tests and trials that my precious little girl would suffer as a result of her skin condition. The constant itching, the dry, rough, scaly patches, the inflammation and discomfort – it broke my heart just thinking about it.
There were very limited sources of non-prescription relief back then. I had to be extremely careful with every moisturizer and cream that I put on her skin, as many of the products on the market would make aggravate her itching and inflammation and make her skin worse. Even for my own skin, keeping it healthy and properly cleansed and moisturized with minimal irritation was a problem.
That was over two decades ago. Now I have another daughter who also suffers from eczema, although not as severely and my daughter and I. Fortunately, I no longer have to rely solely on a doctor’s prescription to get products that help us manage our skin. AVEENO® has a line of cleansers and moisturizers specifically formulated for the care and management of eczema for all ages.
Recommended by dermatologists and pediatricians, AVEENO® Eczema Therapy and AVEENO® Baby Eczema Therapy products are clinically shown to help soothe the four symptoms of eczema – itch, roughness, dryness, irritation. Formulated with ACTIVE NATURALS® Colloidal Oatmeal, these gentle yet effective formulas are fragrance-free, steroid-free and hypoallergenic. When properly used as a regimen, these soothing products can help break the cycle of irritated skin.
After having struggled for so long with eczema—and watching my daughters live with it as well, I can truly say that the AVEENO® Eczema Therapy and AVEENO® Baby Eczema Therapy products are certainly Heaven-sent. All of us noticed a huge change in the appearance and feel of our skin after only a few uses. Now my daughters and I have soft, smooth, non-irritated skin that we feel confident about every day.
More than 30 million people in the U.S. live with eczema. National Eczema Awareness Month helps spotlight the realities of the condition.