Jay Z and Barneys: Silencing Critics One Huge Charity Donation At A Time

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Makeba Giles

Makeba Giles

Content Creator and Curator at MELISASource
Makeba Giles is an Health, Family, and Lifestyle Blogger. She is also a Midwest Mother of four, and the Founder and Creative Director of MELISASource.com. |

EMAIL: [email protected]
Makeba Giles

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People who don’t even know Jay Z and have probably never even took so much as a snippet-listen to his music came from out of the woodwork in droves to make an outcry about his continuing partnership with New York based Barney’s department store after it was accused of racial profiling practices last year.

Jay Z and Barneys

Folks from all walks of life jumped on every news site, every negative blog, every Facebook page and group, Instagram, and Tumblr account to bash Jay’s name and to declare to the masses that that they would never ‘support’ him again because he’d “sold out his people for the almighty dollar.” There was even a petition started that garnered close to 60,000 signatures.

Jay Z and Barneys

All of this because hey, they had firsthand knowledge of the entire situation, so they knew exactly what they were protesting about, right???

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:-/

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Fast-forward to 2014, and Jay Z proves to everyone that his decision to stay was the correct one. His choice to stand by his partnership with Barney’s and work with the brand to negotiate a win-win solution has netted over one million dollars to date for his charity the Shawn Carter Foundation, which provides scholarships for underprivileged individuals seeking higher education.

Jay Z and Barneys

So, let’s look at this again:

  • The original deal was for Barney’s to donate only 25 percent to the Foundation.
  • Jay Z took an unfortunate event and used it as leverage to create a positive outcome.
  • The result? A revised deal where Barney’s donates 100 percent of the profits to the Foundation, as well as an additional 10 percent of all store-wide profits that occurred on the day of the line’s launch, which raises one million dollars in only a few weeks.

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Wrong move? I think not.

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All of the critics forgot one small thing about Jay Z: he’s not ‘just a rapper’. He’s not just an African-American. He is a Businessman.

Jay Z and Barneys

I am so glad that this information has been reported! I am especially glad that Jay ignored the naysayers and proceeded with the venture while creating a strategy that would greatly benefit less-fortunate children. Call it what you want, but because of his unwavering and mogul-minded genius, a great number of children will have the opportunity to receive a college education. That right there is what matters most.

Jay Z and Barneys

And one final thing: so many times people are quick to jump on the “bandwagon of outrage” when it comes to celebrities without even having all of the facts, knowing anything about the person and their character, or given them a chance to appropriately respond or react to what’s going on. Just think, what if Jay Z would have allowed the ‘noise of negativity’ to influence his decision instead of sound business sense? If he would have pulled out of the partnership, there would be children of great promise and potential still left without a shot at a better future.

Jay Z and Barneys 

This is a great example that proves that a shift needs to happen in society. Shift from criticizing those who are trying to something positive and make a difference in the lives of others, to raising voices to those who are slowly tearing away the futures of our young people, our families, our finances and our well-being. Cry out to those people—start a petition for those types of things instead. It’s time people start (a), getting all of the facts before jumping to conclusions, and (b), working together to bring about empowering change for all.

Jay Z and Barneys

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