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U2 is taking its celebrity power for social good to the big game.
The legendary rock band will appear in a commercial during the Super Bowl broadcast performing their new song ‘Invisible,’ the first single from their upcoming album. The song will then be available for download worldwide in iTunes at no cost for duration of 24 hours from game time.
The social good part: each download will generate a donation of $1 (up to $2 million) from Bank of America to the (RED) organization, which will then go directly to the Global Fund to Fight AIDS, Tuberculosis and Malaria. The song serves as the official launch of a partnership with (RED) and Bank of America to fight AIDS.
Bono expressed his elation about the new venture, saying: “Bank of America coming on as a (RED) partner to help the Global Fund’s efforts to eliminate AIDS is great. It’s the kind of game-changing influence that will not just deliver millions of dollars but raise consciousness and keep public pressure on putting an end to this devastating pandemic which has already taken the lives of 35 million people.”
(RED) was founded by Bono himself in 2006 along with Bobby Shriver, and to date has raised over $240 million dollars for the Global Fund and AIDS awareness.
With AIDS awareness being an issue that is near and dear to my heart, I am very excited about the new partnership with U2, (RED) and Bank Of America! I was already looking forward to Game Day, and now with U2’s new song, I have one more reason to add to my list! I cannot wait to download the free song and do my part to help save lives!