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UP TV, one of television’s most trusted entertainment brands, is out to prove that they get family.
The network that celebrates family, in all its complexities, revealed its new branding and programming direction that showcases the most genuine and relatable moments and stories about family on television today.
Launching this week, the new We Get Family tagline and mantra heralds new programming featuring the entertaining and authentic stories that bring adult viewers all of the fun, dysfunction and love that defines the modern American family.
“Our research identified that 42 million adults are looking for programming with family in mind. With family as our framework, we are filling a void in the media landscape as the brand families trust most to bring them this positive programming,” said Charley Humbard, network president and chief executive officer.
Family is the theme of UP’s more than 440 hours of original series, specials, movies and network acquisitions that tells the stories of families of all shapes, sizes and complexities through authentic, unique and relevant storytelling. Programming includes: Growing Up McGhee; Small Town, Big Mayor; Jo Frost: Nanny on Tour; and the return of the hit series Bringing Up Bates. New additions to the lineup this year include Parenthood, the celebrated series Gilmore Girls and America’s Funniest Home Videos, among others.
“Our goal as a network is to bring our viewers the best shows about family – in every form – with the highs, lows and everything in between,” said Amy Winter, executive vice president and general manager. “UP is devoted to telling stories about what matters most. We believe family, whether through blood, friendship or community, provides us with the most emotional and memorable experiences in our lives.”
UP’s adult targeted family content extends across multiple platforms with its subscription-on-demand offering, UP Faith & Family, which super serves an audience seeking family and faith-affirming content.
And for the viewers on the go, the network will offer a retooled and robust online site that provides an improved architecture for fans to get straight into content from their favorite shows, including episode extras and exclusives, as well as a more prominent schedule and channel finder. Additionally, the network’s pro-social initiative, “Uplift Someone,” reminds and inspires people that the simplest acts of kindness have the deepest impact.
UP is widely available on cable systems and satellite providers across the United States. Viewers can connect with up on the Web at www.UPtv.com on Facebook, Twitter using @UPtv and Instagram at UP_TV.